Prospector – Scanning for Hooks

Wednesday, March 02, 2011

There are a few contacts (companies) in my data base for which I have as yet no firm “hook” or reason for calling. In some cases I have given up on the contact (Person) and am waiting for a better contact.

Think of me as one of those fish that hide in a cave and dart out whenever food comes swimming by!

Prospector delivers me a slew of links each morning, and I glance, 3 seconds tops, at each release.

Today I realized that I am looking at just the footer to see if there is a name I DON’T recognize with a title other than “Media Relations” or “Communications”.

Any new contact name with a title of President, CEO or CFO represents an opportunity for me to make a better contact with that company.

Talk to Me !

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